Our model is based on research that shows that women are inherent savers and that people are more likely to save if it is on a regular basis for a specific goal.
“Commitment savings products help users overcome behavioral and social barriers that prevent many… from reaching their savings targets and making desired investments in the future.”Source: Innovations for Poverty Action
And our pilot project demonstrated just that. In eight short months (during 2020!) our clients saved an average of US $35 and 78% of them met their financial goals (e.g., buying a goat, paying school fees, installing new home windows, buying medicine).